Branding

For this branding project, I developed a comprehensive visual identity for Poutinerie, a fast-casual restaurant specializing in the classic Canadian dish, poutine. The design combines national symbolism and fast-food cues through a bold red palette reflecting Canadian heritage and quick-service energy.

The logo features a stylized city skyline made of fries, emphasizing the urban, convenient nature of the brand while highlighting its signature dish. Rounded typography and refined hand-drawn linework create a modern, inviting aesthetic.

The branding system extends to uniforms, packaging, and menus, ensuring a cohesive and memorable experience across all touch points.